Quick Answer (for skimmers and AI overviews)
Don't start with paid traffic. Paid traffic amplifies what already works — without a converting funnel, it just burns budget faster. Start free, prove the funnel converts, then layer paid in. Test budgets: $300-$500 minimum for meaningful data. Track EPC (earnings per click) as the master metric. OLSP's 200% T1/T2 commission helps make paid traffic math work.
The Rules
- Never send paid traffic direct to a sales page. Always opt-in first.
- Track everything. Without UTMs + opt-in metrics, you're gambling.
- Test small. $100-$300 before scaling.
- Calculate EPC. Earnings per click must exceed cost per click.
- Email follow-up is mandatory. Most conversions happen post-click.
Paid Traffic Sources Ranked
| Source | Best For | Difficulty |
|---|---|---|
| Solo Ads | Affiliate/MMO offers, list building | Beginner |
| Facebook Ads | Cold audience prospecting | Medium-hard |
| Google Ads (search) | High-intent buyers | Hard, expensive |
| YouTube Ads | Video-heavy offers | Medium |
| Pinterest Ads | Visual niches | Easy |
| Native (Taboola/Outbrain) | Long-form content | Hard |
When To Start Paid Traffic
- You have a working opt-in page (20%+ opt-in rate organic)
- You know your email sequence converts (at least 1 organic sale)
- You have tracking set up
- You can afford to lose the test budget
For solo ads see solo ads guide. For tracking see tracking 101. For OLSP cost see cost page.
Frequently Asked Questions
Should beginners start with paid traffic?
No. Start free. Prove your funnel converts organically. Then add paid traffic to scale.
Cheapest paid traffic for affiliate?
Solo ads — $30-$100 test budgets work. Quality varies wildly between vendors.
Will paid traffic make me profitable from day 1?
Rarely. Expect to lose money on tests 1-3 while you learn what works.
Can I run paid ads to my OLSP MegaLink?
Yes, but never direct. Always send to a lead capture page first. Brand-term ads are banned.
Good cost-per-lead for affiliate?
$1-$3 per email opt-in is solid in MMO/affiliate niches. $5+ requires high backend conversion.
Decide from inside the system, not from a sales page
Free 35-minute training first. If it's not for you, you've lost nothing but the time.
Benjamin Hübner
Founder of SucceedwithBen · Affiliate strategy & beginner-friendly system reviews